DEI for brands

A guide on why and how to build an inclusive brand, from the inside out.

For too long, DEI has been siloed in the HR department and treated as a box ticking exercise. But brands can no longer afford to take this approach. Inclusion is not just a ‘nice thing to do’ – it’s vital for your brand’s success. This guide offers a fresh and pragmatic approach to building inclusive brands, from the inside out.

This guide includes:

  • Why inclusion matters for brands
  • Top tips on how to do the work right
  • A step-by-step guide on crafting your inclusive brand commitment
  • Our favourite DEI for brands resources

Download the guide

Copyright © 2024 Brandable Agency (trading as Brandable).

Acknowledgment of Country

We acknowledge the many traditional custodians of country throughout Australia, and pay respects to Elders past and present, and emerging leaders. We see and honour the strength and resilience of Aboriginal and Torres Strait Islander peoples, with whom we stand in solidarity. Inclusion starts with recognising that we live on Stolen Land – sovereignty was never ceded. Always was, always will be.

Our commitment to inclusion

At Brandable, we collaborate with people who have different voices, ideas, backgrounds and perspectives. We are committed to creating work that reflects our diverse community, and building inclusive brands from the inside out. It is everyone’s collective responsibility to create spaces of respect, connection, and community, where people can be their full, authentic selves.